# Google Play invalid privacy policy

> Google Play says your privacy policy is missing or invalid? What a valid policy needs, where to put the link in Play Console and in the app.

**User Data — privacy policy — Privacy policy: missing or invalid.** Every app on Google Play needs a privacy policy link in Play Console, and apps that handle personal or sensitive data must also link it inside the app. “Invalid” usually means a PDF, a page behind a login, a broken link, or a page that doesn’t name your app or developer.

- Google Play · User Data — privacy policy. Privacy policy: missing or invalid.
- Interactive page: https://capwr.app/free-tools/app-store-rejection-explainer/google-play-invalid-privacy-policy
- Rejection explainer: https://capwr.app/free-tools/app-store-rejection-explainer
- Last updated: 2026-10-14

## What this rejection means

Every app on Google Play needs a privacy policy link in Play Console, and apps that handle personal or sensitive data must also link it inside the app. “Invalid” usually means a PDF, a page behind a login, a broken link, or a page that doesn’t name your app or developer.

## Why reviewers send it

Google checks that the privacy policy URL works, is a public web page rather than a PDF, names your app or developer, and covers the data the app handles. Apps with sensitive permissions must also link it inside the app.

## The message Google Play sends

```
Issue found: Invalid privacy policy

Your app requests sensitive permissions such as CAMERA, so it must link to a valid privacy policy on both the app’s store listing page in Play Console and within the app.
```

The exact wording changes from one review to the next; the policy name is what to look for.

## How to fix it

1. Publish the policy on a public web page — not a PDF, not behind a login — that names your app or your developer name on Google Play.
2. Say what data you collect, how you use and share it, how long you keep it, and how to ask for deletion.
3. Add the URL in Play Console → Policy → App content → Privacy policy, and link it inside the app.
4. Resubmit the release.

## Fix it with Lovable, Bolt or Cursor

If the app was built with an AI builder, paste this into it, then check the result on a phone:

```
Add a /privacy page with our privacy policy, and link to it from the settings screen and the sign-up screen.
```

## What to tell Google Play

Replace the [brackets] with what you actually changed:

```
Our privacy policy is at [URL]. It is public, names [app / developer], and is linked inside the app under [Settings].
```

## Got a different message?

Paste the whole rejection into the [rejection explainer](https://capwr.app/free-tools/app-store-rejection-explainer). It recognises this one and 26 others, in your browser — nothing is uploaded.

## Other Google Play rejections

- [Google Play Broken Functionality rejection](https://capwr.app/free-tools/app-store-rejection-explainer/google-play-broken-functionality)
- [Google Play webview and minimum functionality](https://capwr.app/free-tools/app-store-rejection-explainer/google-play-webview-minimum-functionality)
- [Google Play Data safety section inaccurate](https://capwr.app/free-tools/app-store-rejection-explainer/google-play-data-safety-inaccurate)
- [Google Play missing login credentials](https://capwr.app/free-tools/app-store-rejection-explainer/google-play-missing-login-credentials)
- [Google Play account deletion requirement](https://capwr.app/free-tools/app-store-rejection-explainer/google-play-account-deletion)
- [Google Play photo and video permissions policy](https://capwr.app/free-tools/app-store-rejection-explainer/google-play-photo-video-permissions)
- [Google Play Payments policy: use Play Billing](https://capwr.app/free-tools/app-store-rejection-explainer/google-play-payments-policy)
- [Google Play Metadata policy violation](https://capwr.app/free-tools/app-store-rejection-explainer/google-play-metadata-policy)
- [Google Play production access refused](https://capwr.app/free-tools/app-store-rejection-explainer/google-play-production-access-denied)

## Fixed it? Ship the new build to Google Play

CapWrapp builds and signs the Android app from your GitHub repo, bumps the version code, and uploads it to Google Play — then promotes it to production when you are ready.

[Get started free](https://capwr.app/login).

## About CapWrapp

CapWrapp turns a web app on GitHub — built with Lovable, Bolt, Base44, Cursor or by hand — into iPhone and Android apps. It adds Capacitor if the repo needs it, signs the builds, and ships them to TestFlight and Google Play from GitHub Actions, with no Mac or Xcode on your side. [Get started free](https://capwr.app/login) · [Lovable to App Store guide](https://capwr.app/guides/lovable-to-app-store)