# Google Play Metadata policy violation

> Google Play flagged the listing under the Metadata policy? How to rewrite the title, descriptions, icon and screenshots so they pass review.

**Metadata — Metadata: the listing is misleading or stuffed with keywords.** The title, icon, descriptions or screenshots break Google’s listing rules: repeated or unrelated keywords, words like “best”, “#1” or “free” in the title, emoji or ALL CAPS, prices or rankings in the icon, or claims the app can’t back up.

- Google Play · Metadata. Metadata: the listing is misleading or stuffed with keywords.
- Interactive page: https://capwr.app/free-tools/app-store-rejection-explainer/google-play-metadata-policy
- Rejection explainer: https://capwr.app/free-tools/app-store-rejection-explainer
- Last updated: 2026-10-14

## What this rejection means

The title, icon, descriptions or screenshots break Google’s listing rules: repeated or unrelated keywords, words like “best”, “#1” or “free” in the title, emoji or ALL CAPS, prices or rankings in the icon, or claims the app can’t back up.

## Why reviewers send it

Store listings are reviewed like the app. Keyword stuffing, promotional words like “best” or “#1” in the title, emoji, and rankings or prices in the icon all break Google’s Metadata policy.

## The message Google Play sends

```
Issue found: Violation of Metadata policy

Your app’s title, icon, or description contains misleading, repetitive, or irrelevant keywords or references.
```

The exact wording changes from one review to the next; the policy name is what to look for.

## How to fix it

1. Make the title your app’s name plus at most a short descriptor — no emoji, ALL CAPS, “best”, “#1”, “free” or prices.
2. Write the descriptions for people: no keyword lists, no repeated phrases, no unattributed testimonials.
3. Remove rankings, prices and awards you can’t back up from the icon and screenshots.
4. Save the listing and resubmit. No new build needed.

## What to tell Google Play

Replace the [brackets] with what you actually changed:

```
We rewrote the title and descriptions to remove [repeated keywords / promotional claims], and updated the icon and screenshots.
```

## Got a different message?

Paste the whole rejection into the [rejection explainer](https://capwr.app/free-tools/app-store-rejection-explainer). It recognises this one and 26 others, in your browser — nothing is uploaded.

## Other Google Play rejections

- [Google Play Broken Functionality rejection](https://capwr.app/free-tools/app-store-rejection-explainer/google-play-broken-functionality)
- [Google Play webview and minimum functionality](https://capwr.app/free-tools/app-store-rejection-explainer/google-play-webview-minimum-functionality)
- [Google Play invalid privacy policy](https://capwr.app/free-tools/app-store-rejection-explainer/google-play-invalid-privacy-policy)
- [Google Play Data safety section inaccurate](https://capwr.app/free-tools/app-store-rejection-explainer/google-play-data-safety-inaccurate)
- [Google Play missing login credentials](https://capwr.app/free-tools/app-store-rejection-explainer/google-play-missing-login-credentials)
- [Google Play account deletion requirement](https://capwr.app/free-tools/app-store-rejection-explainer/google-play-account-deletion)
- [Google Play photo and video permissions policy](https://capwr.app/free-tools/app-store-rejection-explainer/google-play-photo-video-permissions)
- [Google Play Payments policy: use Play Billing](https://capwr.app/free-tools/app-store-rejection-explainer/google-play-payments-policy)
- [Google Play production access refused](https://capwr.app/free-tools/app-store-rejection-explainer/google-play-production-access-denied)

## Fixed it? Ship the new build to Google Play

CapWrapp builds and signs the Android app from your GitHub repo, bumps the version code, and uploads it to Google Play — then promotes it to production when you are ready.

[Get started free](https://capwr.app/login).

## About CapWrapp

CapWrapp turns a web app on GitHub — built with Lovable, Bolt, Base44, Cursor or by hand — into iPhone and Android apps. It adds Capacitor if the repo needs it, signs the builds, and ships them to TestFlight and Google Play from GitHub Actions, with no Mac or Xcode on your side. [Get started free](https://capwr.app/login) · [Lovable to App Store guide](https://capwr.app/guides/lovable-to-app-store)