# App Store Guideline 4.3 Spam rejection > Rejected under Guideline 4.3 Design – Spam? What App Review means, how to make the app clearly distinct, and a reply to send in App Store Connect. **Guideline 4.3 — Spam: the app looks like many others.** App Review thinks the app repeats something already on the App Store: the same template, concept or code as other apps, or one more app in a crowded category such as flashlights, fortune telling or dating. Apps built from a builder’s default template, and generic AI-chat apps, often land here. - App Store · Guideline 4.3. Spam: the app looks like many others. - Interactive page: https://capwr.app/free-tools/app-store-rejection-explainer/guideline-4-3-spam - Rejection explainer: https://capwr.app/free-tools/app-store-rejection-explainer - Last updated: 2026-10-14 ## What this rejection means App Review thinks the app repeats something already on the App Store: the same template, concept or code as other apps, or one more app in a crowded category such as flashlights, fortune telling or dating. Apps built from a builder’s default template, and generic AI-chat apps, often land here. ## Why reviewers send it Apple keeps the App Store from filling up with near-identical apps. Reviewers compare the binary, the metadata and the concept with apps already submitted, so template-built apps and close copies of other apps get flagged — and so do developers who publish many similar apps instead of one. ## The message App Review sends ``` Guideline 4.3(a) - Design - Spam We noticed your app shares a similar binary, metadata, and/or concept as apps previously submitted by a terminated Apple Developer Program account. ``` The exact wording changes from one review to the next; the guideline number is what to look for. ## How to fix it 1. Make the app clearly yours: a specific audience, your own content, and a design that isn’t the builder’s default template. 2. Remove template leftovers: placeholder text, sample data, stock screens and default icons. 3. If you publish several similar apps, merge them into one app with the variations inside — Apple asks for exactly that. 4. Reply with who the app is for and what it does that similar apps don’t. A reply alone rarely works if the app hasn’t changed. Before you resubmit, run the [Guideline 4.2 self-audit](https://capwr.app/free-tools/apple-guideline-4-2): six questions on what reviewers look for in a wrapped web app. ## Fix it with Lovable, Bolt or Cursor If the app was built with an AI builder, paste this into it, then check the result on a phone: ``` Remove every placeholder, sample-data and template screen, and give the app its own visual identity and real content for [our audience]. ``` ## What to reply in App Store Connect Replace the [brackets] with what you actually changed: ``` Guideline 4.3 — [App name] is built for [specific audience] and does [what makes it different] that general [category] apps don’t. Since the last submission we have [replaced the template screens, added our own content, redesigned the interface]. We don’t publish other versions of this app. ``` ## Got a different message? Paste the whole rejection into the [rejection explainer](https://capwr.app/free-tools/app-store-rejection-explainer). It recognises this one and 26 others, in your browser — nothing is uploaded. ## Other App Store rejections - [Guideline 4.2 Minimum Functionality rejection](https://capwr.app/free-tools/app-store-rejection-explainer/guideline-4-2-minimum-functionality) - [Guideline 2.1 App Completeness rejection](https://capwr.app/free-tools/app-store-rejection-explainer/guideline-2-1-app-completeness) - [Guideline 2.1 Information Needed: demo account](https://capwr.app/free-tools/app-store-rejection-explainer/guideline-2-1-information-needed-demo-account) - [Guideline 4.0 Design rejection: sign-in in Safari](https://capwr.app/free-tools/app-store-rejection-explainer/guideline-4-0-design) - [Guideline 2.3.3 Accurate Metadata: screenshots](https://capwr.app/free-tools/app-store-rejection-explainer/guideline-2-3-3-screenshots) - [Guideline 2.3.10: Android mentioned in the app](https://capwr.app/free-tools/app-store-rejection-explainer/guideline-2-3-10-other-platforms) - [Guideline 2.3.8: app icon or name doesn’t match](https://capwr.app/free-tools/app-store-rejection-explainer/guideline-2-3-8-app-icon) - [Guideline 4.8 Login Services: Sign in with Apple](https://capwr.app/free-tools/app-store-rejection-explainer/guideline-4-8-sign-in-with-apple) - [Guideline 5.1.1(v): account deletion required](https://capwr.app/free-tools/app-store-rejection-explainer/guideline-5-1-1-v-account-deletion) - [Guideline 5.1.1: permission purpose string](https://capwr.app/free-tools/app-store-rejection-explainer/guideline-5-1-1-purpose-string) - [Guideline 5.1.1: sign-up required to use the app](https://capwr.app/free-tools/app-store-rejection-explainer/guideline-5-1-1-sign-up-required) - [Guideline 5.1.1(i): privacy policy link missing](https://capwr.app/free-tools/app-store-rejection-explainer/guideline-5-1-1-i-privacy-policy) - [Guideline 5.1.2: App Tracking Transparency](https://capwr.app/free-tools/app-store-rejection-explainer/guideline-5-1-2-app-tracking-transparency) - [Guideline 3.1.1: digital goods without In-App Purchase](https://capwr.app/free-tools/app-store-rejection-explainer/guideline-3-1-1-in-app-purchase) - [Guideline 3.1.2: subscription information missing](https://capwr.app/free-tools/app-store-rejection-explainer/guideline-3-1-2-subscriptions) - [Guideline 1.5: support URL doesn’t work](https://capwr.app/free-tools/app-store-rejection-explainer/guideline-1-5-support-url) ## Fixed it? Send the build back to App Review CapWrapp builds the fixed commit on GitHub’s Mac machines, uploads it to TestFlight, and sends the build you pick to App Review from one page — no Xcode. [Get started free](https://capwr.app/login). ## About CapWrapp CapWrapp turns a web app on GitHub — built with Lovable, Bolt, Base44, Cursor or by hand — into iPhone and Android apps. It adds Capacitor if the repo needs it, signs the builds, and ships them to TestFlight and Google Play from GitHub Actions, with no Mac or Xcode on your side. [Get started free](https://capwr.app/login) · [Lovable to App Store guide](https://capwr.app/guides/lovable-to-app-store)