What this rejection means
Apple needs a working privacy policy link in App Store Connect and inside the app, for example in settings or on the sign-up screen.
Why reviewers send it
Every app needs a privacy policy that people can reach both from the App Store listing and inside the app. A missing link, a dead URL, or a page that doesn’t cover what the app collects is enough for a rejection.
The message App Review sends
Guideline 5.1.1(i) - Legal - Privacy - Data Collection and Storage
We were unable to locate a privacy policy link within the app or in App Store Connect, or the link provided does not work.The exact wording changes from one review to the next; the guideline number is what to look for.
How to fix it
- Publish a privacy policy page — a /privacy route in your web app works — saying what you collect, why, who you share it with, and how to ask for deletion.
- Add the URL in App Store Connect → App Privacy → Privacy Policy URL.
- Link it inside the app, in settings and on the sign-up screen.
- Resubmit. The in-app link needs a new build.
Fix it with Lovable, Bolt or Cursor
If the app was built with an AI builder, paste this into it, then check the result on a phone:
Add a /privacy page with our privacy policy, and link to it from the settings screen and the sign-up screen.What to reply in App Store Connect
Replace the [brackets] with what you actually changed:
Guideline 5.1.1(i) — Our privacy policy is at [URL]. It is linked in App Store Connect and inside the app under [Settings → Privacy policy].Got a different message?
Paste the whole rejection into the rejection explainer. It recognises this one and 26 others, in your browser — nothing is uploaded.
Other App Store rejections
- App Store Guideline 4.3 Spam rejection
- Guideline 4.2 Minimum Functionality rejection
- Guideline 2.1 App Completeness rejection
- Guideline 2.1 Information Needed: demo account
- Guideline 4.0 Design rejection: sign-in in Safari
- Guideline 2.3.3 Accurate Metadata: screenshots
- Guideline 2.3.10: Android mentioned in the app
- Guideline 2.3.8: app icon or name doesn’t match
- Guideline 4.8 Login Services: Sign in with Apple
- Guideline 5.1.1(v): account deletion required
- Guideline 5.1.1: permission purpose string
- Guideline 5.1.1: sign-up required to use the app
- Guideline 5.1.2: App Tracking Transparency
- Guideline 3.1.1: digital goods without In-App Purchase
- Guideline 3.1.2: subscription information missing
- Guideline 1.5: support URL doesn’t work