What this rejection means
Your App Privacy answers, or an SDK in the app, say you track people across other companies’ apps and websites, but the app never shows Apple’s tracking prompt.
Why reviewers send it
Tracking people across other companies’ apps and websites requires their permission through App Tracking Transparency. Reviewers compare your App Privacy answers and the SDKs in the binary with what the app actually asks.
The message App Review sends
Guideline 5.1.2 - Legal - Privacy - Data Use and Sharing
The app privacy information you provided in App Store Connect indicates you collect data in order to track the user, but the app does not use App Tracking Transparency to request the user’s permission before tracking their activity.The exact wording changes from one review to the next; the guideline number is what to look for.
How to fix it
- If you don’t actually track — no ad attribution, no data shared with data brokers — correct the App Privacy answers in App Store Connect. That is often the whole fix.
- If you do (ad SDKs, Meta or TikTok attribution), show the App Tracking Transparency prompt before any tracking starts, and add NSUserTrackingUsageDescription to Info.plist.
- Don’t lock features behind accepting tracking.
- Upload a new build if the app changed, and reply with what you did.
Fix it with Lovable, Bolt or Cursor
If the app was built with an AI builder, paste this into it, then check the result on a phone:
On iOS, show the App Tracking Transparency prompt (with a Capacitor ATT plugin) before initialising any ad or attribution SDK, and only enable tracking if the user allows it.What to reply in App Store Connect
Replace the [brackets] with what you actually changed:
Guideline 5.1.2 — [We don’t track users, and we corrected our App Privacy answers in App Store Connect.] [The app now asks for permission with App Tracking Transparency before any tracking.]Got a different message?
Paste the whole rejection into the rejection explainer. It recognises this one and 26 others, in your browser — nothing is uploaded.
Other App Store rejections
- App Store Guideline 4.3 Spam rejection
- Guideline 4.2 Minimum Functionality rejection
- Guideline 2.1 App Completeness rejection
- Guideline 2.1 Information Needed: demo account
- Guideline 4.0 Design rejection: sign-in in Safari
- Guideline 2.3.3 Accurate Metadata: screenshots
- Guideline 2.3.10: Android mentioned in the app
- Guideline 2.3.8: app icon or name doesn’t match
- Guideline 4.8 Login Services: Sign in with Apple
- Guideline 5.1.1(v): account deletion required
- Guideline 5.1.1: permission purpose string
- Guideline 5.1.1: sign-up required to use the app
- Guideline 5.1.1(i): privacy policy link missing
- Guideline 3.1.1: digital goods without In-App Purchase
- Guideline 3.1.2: subscription information missing
- Guideline 1.5: support URL doesn’t work